Uncovering the Secret to Success

16221988 - climber climbing a rock wall above lake devero, northern italy

So, what does it take to succeed as an entrepreneur?  Just ask anyone and they will tell you anywhere from three to thirty things you need to know in order to succeed.

  • You need a great PRODUCT that people (your customers) want to buy.
  • You need lots (and lots) of MONEY to fund your company and develop your idea into a product your customers want.
  • Your timing needs to be impeccable.
  • You need CUSTOMERS (hopefully lots of them)
  • You need EMPLOYEES (good employees if you’re lucky enough to find them)
  • You need to know your numbers and be able to recite them at will

Sound familiar?  I know, this is not only a short list, it’s obvious and everything you’ve heard before.  But, something is missing.  What?  Character.  The character of the founder, the entrepreneur.  I’ve worked with, talked to and observed many entrepreneurs throughout my 25+ year career.  One trait that I’ve noticed that most of these CEO/Founders had in common was strong character and a will to succeed.  They persisted.  They never gave up.  One CEO/Founder that I worked with had an idea to turn the payments industry on its ear and create something new.  Trying to revolutionize an industry that began more than 100 years ago and was well established is an undertaking that most people would never have thought of, let alone attempted, but this founder took it on.   The road was rough to say the least.  Designing and developing a prototype system, convincing investors that it could work, finding the right partners to work with you in creating the system and enticing employees to come work for you at your startup.   A road fraught with obstacles and challenges.  And, at every turn, the temptation to give up and quit.  This founder never gave up, he fully believed in his idea and kept moving forward regardless of how many times it appeared as though failure was just a step away.  You see, his unwavering character pulled the company through.  It was eventually sold to a major credit card company in a multimillion dollar deal.  Success!

This is just one story, but there are many more you can draw from to inspire you to continue on and keep going.  If you look at the great successes of our time, they didn’t let failure get in their way of success.  Let’s take a look at what some of them have said:

  • “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Thomas A. Edison
  • “Failures, repeated failures, are finger posts on the road to achievement. One fails forward toward success.” C.S. Lewis
  • “Success is often achieved by those who don’t know that failure is inevitable.” Coco Chanel
  • “For every failure, there’s an alternative course of action. You just have to find it. When you come to a roadblock, take a detour.” Mary Kay Ash
  • “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” Steve Jobs
  • “Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.” Oprah Winfrey

If you fall down, get up.  Keep falling down and getting up until you figure out why you fell down so that you can learn to stand and not fall.  Persist and you will succeed.  It may not be what you originally envisioned success to be, but it will be success.
Thank you for reading, please leave me a comment to let me know what you think.

Susan Nieland, CPA

My Website


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